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The SEO Tools for Microsoft Expression Web add-in helps you prepare your site and pages for Google, Bing, and other Internet search engines. Integrated with Expression Web, you'll have all the tools you need to help get your site and pages noticed. One of the most important parts of your search engine optimization (SEO) work is building an XML sitemap. This standards-based, XML-formatted file helps search engines do a better job of crawling and indexing your site and is a snap to create with the Sitemap Builder. Remember, the sitemap.xml protocol is used by Google, Bing, and other search engines.